The Formula To Increase Sales-Qualified Leads On Your Enterprise Website

Imagine you are the CEO of a major company. You have spent years building your business, hiring the right people, and developing processes that allow you to sell your products or services to the world. But there's one thing holding you back: your website. It just doesn't generate enough leads qualified for sales opportunities. Luckily, there is a solution: following this business strategy will increase your website's ability to create ready leads for sales conversations. Keep reading to learn more!

Understand What A Qualified Lead Is And How To Generate Them

A sales-qualified lead is a potential customer vetted by your marketing team and determined to be a good fit for your product or service. In other words, they’re not just tire-kickers but individuals ready and willing to buy what you’re selling. 

So how to increase online sales on your website? The answer may surprise you: by using an inbound marketing strategy. Inbound marketing is about attracting strangers to your site and then converting them into leads, customers, and promoters of your business. 

By using the sale strategy, you’ll be able to increase the number of sales-qualified leads on your enterprise website - and close more deals.

Conduct Market Research To Understand The Target Audience

Any business that wants to succeed online must generate leads through its website. The first step in doing so is to understand your target audience. Who are they? What pain points are they experiencing? What are their goals? 

Once you have a good understanding of your target audience, you can begin to create content that appeals to them. This could include blog posts, ebooks, infographics, or video content. However, simply creating content isn't enough. You also need to promote it through social media and email marketing. 

By taking the time to understand your target audience and creating targeted content, you can increase the number of sales-qualified leads on your enterprise website.

Generate Bottom-Of-The-Funnel Content

Generating bottom-of-the-funnel content is key to your business-level strategy. By creating content that appeals to users further along in the buying cycle, you can increase the likelihood that they'll take the next step and convert. 

So what makes bottom-of-the-funnel content effective? It should be specific and target your ideal customer, address common objections, and be framed in a way that's attractive to your target audience. Keep these elements in mind as you create bottom-of-the-funnel content, and you'll be well on your way to increasing sales-qualified leads.

Use Long-Tail Keywords

Using long-tail keywords, you can make your site more visible to potential customers actively searching for your product or service. By targeting these keywords, you can attract leads more likely to convert into sales. 

In addition, using long-tail keywords can improve your quality score with search engines, making your site more visible in search results. As a result, using long-tail keywords is an effective way to increase sales qualified leads on your enterprise website.

Create Technical And Valuable Content

If you're looking for a formula to help increase the number of sales-qualified leads on your enterprise website, there's one key ingredient: create technical and valuable content. 

This type of content will not only attract potential customers to your site but will also show them that you're an expert in your field. To be successful, your content must be well-researched, accurate, and informative. It should also be presented in an engaging and easy-to-read format. 


You can increase sales-qualified leads on your website by following the simple steps in this formula. Applying these principles will help you focus on how to boost eCommerce sales and make it easier for customers to find what they are looking for on your site.