Andaaz Tailors is an ethical fashion brand that trains and hires women from urban slums. It is an online clothing store that specializes in women empowerment. The company offers a wide range of products from tailoring services to ready-to-wear clothing. Over 2 years, Andaaz has evolved into a women-led, women-centered social enterprise that trains, mentors and promotes women entrepreneurs and women’s enterprise and products in Islamabad/Rawalpindi areas and nationwide.
This includes colors within the images. All these colors together shape the mood of your website.
• Options of different colors were made available to single product.
• Product colors were adjusted according to the main concept of business i.e., women empowerment.
Reviews boost credibility and they are 12x more trustworthy than other marketing resources.
• Reviews were made available on website.
• Customers can see reviews on social media integrated on web.
Team management is the backbone of your business. Retailers have more success when they collaborate as a team.
• Team management on admin side was made available.
• Team can place orders on admin side.
Images now play a significant role in marketing a fashion company. Consumers may identify a brand by looking at a few images.
• Images were uploaded on module.
• Images uploaded on Instagram and Facebook were integrated with website.
Website colors can improve brand recognition and encourage website visitors to take action.
• Colors of header and footer were customized on website.
• Color theme of website was adjusted according to the concept of this apparel business.
Customers want to see more videos because it is an emotionally compelling and more engaging medium, resulting in more people visiting your site's pages.
• Social media videos were integrated with website.
• Videos were made available on website.
You give your clients more options by establishing partnerships with other online retailers who are not your main rivals.
• Partners whom the brand worked with were shown under website.
Using custom branded clothing is a great way to increase brand recognition.
• Custom images were uploaded on module.
• Images were made according to client’s demands & need.
The importance of proper sizing and fit for online retailers is rising who know their customers will return goods if the fit is wrong.
• Different sizes of a single product were made available on website.
• Website was integrated with social media.
DukanLay designed a Website and Social Media Channels for Andaaz to promote its products and services. Website is designed to be user-friendly with an easy-to-navigate interface. The Website also offers a Blog with articles on fashion and style tips for the latest trends in clothing. We helped Andaaz Tailors in creating a strong brand presence that helps them in gaining customer attention.
Dukanlay provides high-end Social Media Management & Marketing along with Web Development and Seo services. It provides help and guidance with Facebook Advertisement, Google AdWords, Social Consultancy, Brand Management, Social Media Monitoring, Reporting and Analysis. DukanLay optimizes your website and improve your rankings in google. DukanLay can review your website and make the necessary changes to help you rank higher in google.
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The basic concept behind this business was ‘Women Empowerment’. The client wanted to illustrate an independent girl wearing ethnic dress who portrays women empowerment and ethnicity at the same time. The colors used in logo represents honor and protection. A yellow and brown shield accentuates those noble qualities.
| Keyword | Page | Page Rank | Competing |
|---|---|---|---|
| tie and dye kurta pakistan | https://andaaztailors.com/Peachish-Pink-Tie-and-Dye-Kurta | 5 | https://ranai.pk/product/kiran-pink-tie-and-dye-kurta/ |
| georgette tops online | https://andaaztailors.com/Floral-Georgette-Top | 6 | https://www.myntra.com/georgette-tops |
| white bootcut trousers | https://andaaztailors.com/Off-White-Boot-Cut-with-Lace | 1 | https://www.myntra.com/women-bootcut-trousers |
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