DukanLay Blogs

DukanLay provides you with the best social media marketing in Pakistan. We help businesses get brand recognition and resonance, leading to several opportunities for e-commerce businesses.

DukanLay provides the best SEO services in Pakistan. You can avail our efficient SEO services that would make your business successful on the online platform.

DukanLay provides a complete ecosystem for ecommerce. We are a platform that aims at providing complete eCommerce and digital solutions to its clients. We provide quality ecommerce and digital services in Pakistan. We help you create your digital brand and help you establish your brand in the market.

Generally, marketing refers to selling and promoting goods or services to people. And do you know what the basic pillars of marketing are? Research and advertisement. Research is necessary for making fine decisions related to one's business and staying safe from uncertain decisions. And advertisement is the primary step towards informing and making people aware of your services.

Every website owner wants to see their website in the spotlight. Well, what do you think are the possible ways to make your website jam-packed with traffic? The most important things to consider for making your website one of the best and most viewed websites are website design and SEO.

Marketing in literal means the tactics and strategies one takes to promote his newly built business. It is the only way to bring your products or services into the consideration of customers or consumers. You must be familiar with the fact that advertisement and marketing are the prime factors that play an important role in sales and profit. Well, presently, advertisement is not only limited to printing pamphlets or giving ads about your business in newspapers. Now you can work through modern means, i.e., by using social media platforms. Yes, you heard that right.

By the start of the 2020 pandemic, whether it is working from home, studying from home, or shopping from home, each of these is considered a new normal. No one is willing to go out and put their lives in danger just for shopping and working. Well, in that case, online business owners, entrepreneurs, and eCommerce-related people have got a significant boost in their businesses.

It is quite obvious that every website owner wants his site to be on the first page. Isn't it so? The reason behind this wish is the point that having a highly visible or top-rated site will get more organic traffic which eventually leads to more sales.

In the era of digital supremacy, if you think sitting and waiting for traffic on your website will do anything with your website success rate, then you really need to wake up. We are living in 2020, where almost everything is bound to the digital world. After starting an online business and creating your business website, you only have to take some smart steps, and nothing can stop you from reaching the peak.

You’ve found the perfect product online, but how do you know if it will sell? Product photography is a huge part of creating a successful online store. Just think about how many times you’ve made the decision to purchase something based on your search result images.

If you want to get the spotlight, you need to be at the party; if you want to reach the finish line, you need to run in the race. Similarly, if you want to attain a prominent spot in the online marketing or eCommerce field, then at least you need to showcase your skills, services, and the whole story by creating your own brand. Believe it or not, without creating your brand, you are nothing, and you can never excel.

Traditional marketing is now out of fashion, and digital marketing is considered normal. And we think without using modern digital marketing tactics, you stand nowhere in the business field. As we know, almost everyone has sound access to the internet thus everyone stays up to date about the current affairs and deals. Moreover, it has become easier to judge what people's demands are and decide how we should frame our business.

Before creating a new website for your newly created online business, let us tell you about the two most important points you have to keep in mind. The one that stands on top is your website design, and after that, it is search engine optimization of your website. If you work on both of these points accurately, no power can stop you from excelling.

If you are new in online marketing or thinking of bringing your business online, then it is necessary to get a profound knowledge about organic SEO and local SEO. You must have encountered these words if you are related to business, but why these words are important for eCommerce, we will tell you here. But before jumping towards the main topic, firstly, we will talk about the main difference between local and organic SEO.

The Internet has taken charge in almost every field of life. The same is the case in business and commerce. Now you don't have to visit every outlet and then choose a single outlet after getting completely exhausted, but now you can get the product of your choice while sitting in your comfort zone, i.e., on the premises of your home. No, this is not going to happen with a magic wand but because of e-commerce.

The design or the outlook of anything is going to leave a good or bad impression on the person about that thing, right? The same is the case with your brand website. When a person clicks the link of your eCommerce website, he will go through the front page quickly and see this site that has the product or service of his interest? Now, what if there are only long paragraphs written all over instead of attractive pictures and figures to guide him effectively? This will definitely make him fed up with reading in minutes. It means he has got a wrong impression of your website.

As digital marketing is winning the race from physical marketing, now honking is not the trick of advertisement. Now you will have to look for newer techniques to survive in the digital market. By now, the most in fashion advertisement techniques include pay per click and Google Ads.

We can see the internet rocking all over the world. There will be nothing wrong with saying that the internet has conquered the whole world. Business, trade, and commerce are also not different from ordinary affairs. That's why face-to-face business deals are no more in fashion. Even groceries are proffered online by almost every second person. This means eCommerce is a new normal for us. But will well come bad like its twin brother.

Being a newbie no matter what is a difficult phase for everyone. The same is the case when one steps into eCommerce. And the most important step to take after stepping into eCommerce is making your website. But making a website is not a cup of tea for everyone; only professionals can deal with it perfectly. But why is this considered a complicated procedure? Is there some rocket science involved in website creation?

What do you think are the important steps to take when one thinks of starting his own business? Of course, to invest the amount in getting the stock, hiring staff and looking for a suitable and commercial area to make the outlet of your store. Did you hear that? Opening a store it is. Without opening a store and displaying your products, we think that you cannot sell your products effectively. The same is the case for eCommerce. If you want to go on to the peaks, you need to create a good platform to showcase your services and products. And that platform is the online website for your brand.

Gaining customers' trust is one of the most challenging hurdles after starting a new online business. You will have to adopt multiple schemes to portray yourself as a trustworthy and genuine brand. And the trick that will give you a remarkable outcome is going for product photography. Yes, that's right. Product photography never means that you are going for some fashion shoot etc. In simpler terms, product photography means we are photographing the objects or the services that we are going to provide and posting them on the home page of our website.

Whether you own a small or large business, your goal must be to achieve peaks in the nick of time. And to reach a peak, different people opt for the various measures. For physical marketing, people go for honking and printing pamphlets, etc. But have you ever thought about how one can grab traffic to his online store? There must be some measures for doing so as well. But the question is, what is the reason that people want to advertise their business? Of course, this is the prime measure to increase sales and make your position strong in the stock market.

Imagine a boring journal with tons of words written in the same pattern, and in contrast, imagine an artistic magazine with splendid colors and themes. What will attract you more and will indulge you completely? Of course, the colourful magazine will win the race. This is because it is human nature that we don't get attracted by the words, but we are more into aesthetics and visuals. The same is the case for a newly created website for your online business. Once you start an online business, your aim is to take it to the top in the nick of time. For this, you will need maximum support from your customers. But the question is how to grab maximum traffic?